With Product Tours, you can create interactive guides in minutes as well as video tours that mimic the experience of a live demo.Įxample of a video tour and click-to-advance functionality 3. Video is also a powerful medium especially for complex products that require a little more explanation. Get users to learn by doing by using interactive guides that prompt users to click key areas in your UI. Onboarding guide for Intercom’s Inbox product 2. For instance, in Intercom, we use videos to explain the high level steps users will be taking to get their Inbox set up and start chatting with their customers. Introduce concepts and vocabulary that might be new to your users and explain how they bring value to their business.
Just keep in mind that onboarding at its core is a learning process, so use education techniques to teach users and build their confidence, such as the following: 1. Now, much has been written about the recommended UI patterns and components for onboarding flows, such as welcome messages, pre-filled empty states and of course, product tours. Once you’ve pinpointed these moments of delight, you can build a ramp-up product experience around them. But there’s no one-size-fits-all path to that “aha” moment - the approach differs by product and for more complex products, by each user’s goals.įrom our research looking at hundreds of onboarding flows, the best way to identify your product’s unique “aha” moments is to talk to your users and look for descriptions charged with “positive emotional energy” as they recall their first experiences with your product. You know your product has struck a chord when your users react with an “aha!” while using it. So what makes an onboarding experience positive? Onboarding isn’t just good for your acquisition strategy - it’s also good for your wallet. The same research also shows that users with a positive onboarding experience are up to 21% more likely to pay for a mobile app. “Customers with a positive perception of their onboarding experience are far less likely to churn within the first 21 days of using a new product”
#Aha moment onboarding software#
ProfitWell’s research of almost 500 software products shows that customers with a positive perception of their onboarding experience are far less likely to churn within the first 21 days of using a new product.
Done poorly, your hard-won user can quickly become a churn stat. It’s a pivotal experience that, if designed well, results in the user becoming an advocate for your brand and sticking around for the long haul. User onboarding is the process of introducing new users to your product and helping them get the most out of it. But first, let’s start with a quick definition.
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